You built a great product. let’s make it obvious.
User Experience + Conversion Design for fast-growth startups,
e-comm brands, and service businesses.
We built Howl Cat to be the partner we wished we had working in high-growth startups.
Not an agency, not an internal hire, but a highly experienced expert who understands the pace and pressure of scaling. No wasted time, no unnecessary overhead. Just the critical optimizations that bring brand and user experience together.
The proof is in the numbers
of users won’t return to a site after a bad experience
of users lose trust due to disconnected brand experience across channels
Your site should be your best sales rep
Whether it’s a full rebuild or fine-tuning what’s already there, we design pages, components and flows that move users to action.
UX audits for underperforming user journeys
High-converting product and pricing pages
From-scratch builds or targeted UX enhancements
Turn visitors into returning customers
We optimize the entire path from first click to long-term loyalty—removing friction, boosting trust, and turning more visitors into customers who keep coming back.
Optimized funnels that reduce drop-off
Messaging that guides users at the right moment
Onboarding that helps users feel confident, quickly
Brand consistency across every screen
We create systems that cut down repeat work, keep design on-brand, and make it easier for teams to build and scale without starting over each time.
Organized design systems & Figma libraries
Reusable pages, layouts & components
Built for desktop & mobile
Your website should be your best salesperson
Whether it’s signing up, purchasing, or reaching out — we fine-tune structure, calls to action, & flow to guide visitors effectively.
Website & landing page design
Navigation & information architecture
User flow optimization & A/B testing
Turn visitors
into returning customers
We map out key touch points from initial interaction to long term retention. Ensuring every step is clear, builds trust, and keeps customers coming back.
Journey mapping & refinement
Perfectly timed product education
Seamless onboarding & activation
We build it once, you use it often
We build systems that keep branding, and product aligned, so your teams can move faster without losing quality and trust.
Organized design systems & Figma libraries
Reusable, dev-ready layouts & components
Consistent brand application
End-to-end expertise, without agency overhead
Fast, focused timelines
We deliver high-quality work, within your timelines. No endless back and forth, just results.
Simple revision process
Structured revisions through a single point of contact. Easy to review, easy to approve.
Packaged deliverables
Fully-loaded handoffs with step-by-step instructions so you can save time and hit the ground running.
Kick off + Assessment
We start by evaluating what’s working and what’s not. Is your UX guiding users smoothly or creating friction? Are you making the most of prime screen space?
We assess how clearly your content speaks to your ideal audience and ensure your brand is applied consistently across every touchpoint.
Journey Mapping
Next, we map the fastest route to conversion. You tell us what channels you're using, and which action matters most. We'll map the path from first touch to “Sign me up." It’s all about identifying friction to make it easy for users to move forward.
Layout, Design + User Experience
We refine every step. Does each touchpoint make sense on its own and as part of the full journey? Are best-practice UX patterns the right fit, or does this require something custom?
We assess content clarity, interaction flow, and brand consistency, ensuring every detail builds trust and keeps users engaged.
Refinement + Final Polish
Conversion is built into everything we do, but here, we fine-tune the details. We review calls to action, messaging, and user interactions to ensure they’re intentional, persuasive, and action focused.
Application + Development
If you don’t have a dev team, we can connect you with our trusted partners who specialize in platforms like Webflow, Shopify, and WordPress. No bloated middlemen, just real experts, from small shops like ours.
Kick off + Assessment
We start by aligning on goals, key priorities, and how we can best support your team. Whether you need ongoing refinements, agile design support, strategic guidance, or all of the above, we make sure we've got you covered.
Journey Mapping
Next, we map the fastest route to conversion. You tell us what channels you're using, and which action matters most. We'll map the path from first touch to “Sign me up." It’s all about identifying friction to make it easy for users to move forward.
Layout, Design, + User Experience
We refine every step. Does each touchpoint make sense on its own and as part of the full journey? Are best-practice UX patterns the right fit, or does this require something custom?
We assess content clarity, interaction flow, and brand consistency, ensuring every detail builds trust and keeps users engaged.
Dev Team Collaboration
Conversion is built into everything we do, but here, we fine-tune the details. We review calls to action, messaging, and user interactions to ensure they’re intentional, persuasive, and action-focused.
On-going Optimization
If you don’t have a dev team, we can connect you with our trusted partners who specialize in platforms like Webflow, Shopify, and WordPress. No bloated middlemen, just real experts, from small shops like ours.
We first teamed up in 2011 and quickly found a shared approach to design: focused, practical, and always putting the user first.
Over the past 30 years combined, we’ve worked across design and tech, gaining the kind of experience that only comes from building things firsthand. Starting Howl Cat Studio just made sense. Now, we get to apply everything we’ve learned to help teams create stronger brands and better user experiences.
